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IDEACASA The authentic Heart of Italy Interview

By Interviewer at 12/24/07 11:47
Italy authenthic properties IDEACASA The authentic Heart of Italy Interview
Name of your website?

IDEACASA The authentic Heart of Italy

Your name?

Thierry PARENT

Your Location (city, etc)

Pescara - Chieti - Castel di Ieri (Abruzzo Region - Central Italy)

Description of the website?

IDEACASA is a real estate agency. We sell authenthic properties in the Abruzzo region, a wonderful area between mountains and the sea. If your purchase needs restoration or slight improvement, IDEACASA will be the building site manager at your service preferably using eco-building methods.

What inspired you to launch your own website?

The real estate market is growing in the Abruzzo region and the requests are almost all done on the web.

When did you launch your first website, and what was it?

No website before this one. idea-casa.eu has been launched in August 2007.

How did you decide on a name for your website?

Idea of a house in Italy. Idea is a english and italian word. It is also understood by other languages: french, spanish,etc... Idea is the name of my Gran Mother too!...

What makes it different from other, similar offerings?

The authenticity of the offers, the presentation of the website and offers.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

Selling and restoring old stone made houses in the medieval villages of Abruzzo. Restore the historical building heritqge of the Abruzzo region.

How does your investment of time and money balance against your success?

?

If you had an unlimited development budget for development, how would you change your site?

Some extensions on Tourism. And some tecnical and graphic modifications of the website.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes with a development of our human professionql ressources.

What unexpected costs and headaches have you had to deal with?

?

What has been your biggest challenge?

Site manager of about 22 000 000 euros sites per year.

What method has been most successful for promoting your website?

Adds Website Company: holprop.com, primelocation.com,etc...

How has running your website differed from your expectations?

?

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

5 months. We will keep it as long as the business and profits are effective.

What are the potential customers?

Lovers of Italy and its Dolce Vita. Italian and Abruzzo's Immigrates.

What is your website address?

IDEACASA The authentic Heart of Italy

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